01 / 04
Brand System.
Identity, voice, motion, and guidelines — a rigorous system your team can ship from on day one.
- Verbal + visual identity
- Component + motion kit
- Guidelines site
–38%time to ship marketing
KILN.
Booking Q3 / 2 slots left
Booking Q3Issue 08 / 25MMXIX
KILN.
◐
Lift
72%
client: NOVA
Brand,
forged for
performance.
+72% median conversion lift — across 14 paid sprints, Q2.
A 9-person studio designing identity, performance creative, and growth engineering for founders who measure brand by the number it moves.
Fixed fee4-week sprintMoney-back
Scroll01 / 08 — Introduction
Index
00 / Home
Studio
Brooklyn · Lisbon
Status
Booking Q3 / 2 slots
Since
MMXIX
A brand performance studio, est. 2019 — we forge brand systems into measurable revenue.
Brand,
forged for
performance.
KILN is a 9-person studio designing identity systems, performance creative, and growth engineering for founders who measure brand by the number it moves — not the awards it collects.
Fixed fee4-week sprintMoney-back milestone
Impact.
Lift
72%
client: NOVA
Campaign
Success
Q2 performance score — the median lift we delivered across 14 paid creative sprints.
ScrollSection 01 / 08 — Introduction© KILN Studio
Section 02 / ClientsTrusted by 60+ founders worldwide60+ founders
NOVAHalcyonMeridianKindredOrbit/OSFormaPaperkindLumen & Co.FoundryNorth StarAtelier 07VesselNOVAHalcyonMeridianKindredOrbit/OSFormaPaperkindLumen & Co.FoundryNorth StarAtelier 07Vessel
+72%
median conversion lift14 sprints · 2024
4 wk
to a shipped identitybrief → launch
$140M
pipeline influencedclient revenue, trailing 12
98%
clients re-engagewithin 12 months
Section 03 / What we do
Four disciplines.
One sprint.
We run brand, creative, engineering, and GTM under one roof — so the work compounds instead of collides.
02 / 04
Performance Creative.
Always-on ad engines built around a creative thesis and a weekly iteration ritual.
- Paid social kits
- Landing pages
- Creative testing ops
+2.4×ROAS in 90 days
03 / 04
Growth Engineering.
Web, product, and CRO — typed, fast, and measurable. No design debt, no mystery KPIs.
- Next.js + headless CMS
- Analytics + experiments
- Funnel instrumentation
+72%qualified signups
04 / 04
Launch Strategy.
Narrative, positioning, and a 90-day GTM motion that turns a launch into a compounding loop.
- Positioning deck
- Launch runbook
- PR + partnerships
14 daysfrom brief to launch-ready
Section 04 / Selected work
Work that moves
the number.
01 / 04
client: NOVA
Fintech / Series B
+72%
Qualified signups, Q2Fintech / Series B
A banking brand that compounds trust.
We rebuilt NOVA's identity, onboarding, and paid engine in a 4-week sprint — then stayed on to run weekly creative.
-41%CAC
3.1×ROAS
28dto ship
Section 05 / Method
The Sprint.
Four weeks, fixed fee.
A repeatable method we've run 60+ times. No retainers-until-you-cancel, no scope creep, no 40-slide discovery decks.
- 01Week 00 · BriefWeek 00 · Brief
Diagnose, not discover.
We run a 3-day audit on your brand, funnel, and data. You leave with a prioritized roadmap — even if you never hire us.
Deliverables · 03- Brand + funnel audit
- KPI tree
- Prioritized roadmap
- 02Week 01 · ForgeWeek 01 · Forge
One system, shipped.
Positioning, identity, and voice — built in an open Figma file you can watch live. Zero mood boards. Zero theater.
Deliverables · 03- Positioning deck
- Identity v1
- Component kit
- 03Week 02–03 · BuildWeek 02–03 · Build
Engineered to convert.
Site, landing pages, and a performance creative kit — typed, tested, and instrumented. Every pixel tied to a metric.
Deliverables · 03- Next.js site
- 12 ad variants
- Event tracking
- 04Week 04+ · CompoundWeek 04+ · Compound
Iteration as a ritual.
We ship weekly — creative tests, CRO experiments, narrative pushes — and review the numbers with your team every Friday.
Deliverables · 03- Weekly creative
- Experiment log
- Monthly review
✓
Book a diagnosis callMilestone guarantee
Not obsessed after Week 01? Walk, pay half.
Section 06 / Live studio dashboard
Receipts, not
adjectives.
We publish our operating metrics every quarter — the lifts, the velocity, the churn. No cherry-picking.
Impact.
Lift · Q2
72%
←period: Q2 · 2025→
Campaign
Success
Median conversion lift across 14 paid sprints. Measured from the brief date, not launch.
Source: KILN internal dashboard · updated quarterlyLast refresh: 2025 · Q2
Section 07 / Voices
From the people
who hired us.
Every quote is tied to a specific outcome, a specific quarter, and a real phone number on request.
01 / 03
“KILN rebuilt our brand, site, and creative engine in four weeks. By week six we'd printed our best revenue month — and it compounded from there.”
Mia Okonkwo
Co-founder & CEO · NOVA
+72% qualified signups
02 / 03
“They operate like an in-house team with an outside brain. The craft is obvious. The numbers moved the week we launched.”
Daniel Park
VP Marketing · Halcyon
+184% revenue, 6 months
03 / 03
“We've hired 4 agencies in 6 years. KILN is the only one that talked about brand and ROAS in the same sentence — and shipped both.”
Ava Lindqvist
Founder · Orbit/OS
11.4k launch-week signups
Common questions
Answered without
the dance.
Still unsure? Ask us anything over a 20-minute diagnosis call. No slides, no pitch, no follow-up drip.
- What does a sprint cost?
- Brand sprints are fixed-fee, starting at $48k for a 4-week engagement. Ongoing performance engagements are monthly, scoped to a target metric — not hours.
- How is this different from an agency?
- We are a 9-person studio. You work with the people who do the work. No pods, no account layer, no timesheets. We ship weekly and review outcomes every Friday.
- What if we already have a brand?
- Most of our clients do. Around 70% of our engagements are brand evolutions — tightening the system, rebuilding the creative engine, or re-engineering the funnel around the existing identity.
- Can you work with our in-house team?
- Yes — and we prefer it. We leave you with a documented system, a creative ops playbook, and a tracking plan your team can run without us.
- Do you sign NDAs?
- Happily. Mutual NDA on request before the first call. All case studies on this site are published with client approval.
Section 08 / Start a project
Tell us the
number you want
to move.
2 sprints open — Q3 2025Reply within 24hFixed fee · Milestone guarantee